Summary: Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isn't like traditional marketing—and treating it that way only leads to frustration. Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teaches you the "zen" of social media marketing: how to access all the benefits of social media marketing without the stress!
Our Review: I personally enjoy reading blogs because they are usually short, informative, and get to the point quickly. Blogs have to be short and sweet or else people will easily jump away. And this book is written just like a blog. I enjoy reading outlines, bullet points, and small dialogue boxes that made it easy for me to absorb information.
It's a great reference book as well, because there are entire chapters devoted to one social media platform. The chapters on Facebook, Twitter, and LinkedIn are fantastic. Tells me everything I need to know about those sites: how to start a page, success tips, everything. This book is definitely one of the highly recommended strategy books in our shelf.